- Nick Law, the New Chief Creative Officer of Publicis Groupe, on CreativityThe American agency R/GA - where he made his career, has 2000 employees and offices in 18 countries, and combines advertising with interactive technology and digital design. It required a unique view on creativity from the former global creative lead, Nick Law, a view, very much applicable in daily life. And because of it, he has just been hired by the Publicis Groupe - one of the world’s largest advertising conglomerates - to show them the way forward as well.
- Heineken Triumphs Where Pepsi FailedThe flagrant commercialization of revolutions was a matter of time. For two beverage brands, Pepsi and Heineken, that time was Spring 2017, during which they both released ads with direct references to current political divides. While Pepsi’s fell flat, going viral for all the wrong reasons, Heineken’s was hailed—perhaps ironically—as a sobering wake-up call.
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