- Kitkat hijacks The Voice TV breaksUsually, a program stops and goes on a break for a while, while brands appear in the break to advertise. But the team at Publicis Dubai felt that for Kitkat this will not work. Simply because a program is not supposed to disappear when it goes on a break, it simply needs to enjoy that break.
- When a Dot Makes a Whole DifferenceGiving blood is generally very low down on people’s "to do" list. Publicis ME were tasked by American Excellence Medical Centre in the UAE to come up with a campaign to encourage blood donation.
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