- 2017, a Greyt Year for Grey Doha Says Krikor KhatchikianKrikor Khatchikian, Grey Doha, General Manager, highlights the achievements his agency has accomplished in 2017 and shares the priorities set for 2018.
- Emirates Has Lost its Place as the Middle East’s Most Valuable Brand to STCEvery year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. A brand’s strength is assessed (based on factors such as marketing investment, familiarity, preference, sustainability and margins) to determine what proportion of a business’s revenue is contributed by the brand. This is proportion is projected into perpetuity and discounted to determine the brand’s value. The Middle East’s 50 most valuable brands, classified by both their industry and their nation, have been announced and are featured in the Brand Finance Middle East 50.
Do you still buy print publications?