- André Rizk on AdvertisingThe modest seven-storey building quietly nestled in the heart of Ashrafieh houses the headquarters of Lebanon’s leading local ad agency, RIZKGROUP. At the helm, resides a man, who for the past 51 years has made it his mission to build brands that today are dominating the market. In testament to the success stories behind their making, are shelves in his office adorned with written testimonials beaming with genuine praise and gratitude capable of making grown men cry. Even the space itself has a warm and homely feel, which silently reflects the special kind of care he extends to all his clients, who eventually become close friends. The inherent loyalty that ensues has become one of his distinct trademarks fueling the powerhouse his agency has grown into.
- André Rizk: Where Fantasy and Reality IntertwineRizkGroup's CEO André Rizk, who has been elected ArabAd’s Man of the Year 2016, reveals the lighter side to his own being, allowing through this casual Q&A his imagination to roam free.
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