- Thought provoking campaign ‘Sleeping Flags’ seeks to spark a national debate and raise awareness around the plight of ex-Defence Forces in IrelandAcross the world, no single symbol represents a country more than its flag. And, in many countries, no group of people represents that flag with more pride or passion than its military. Ireland is no different. But despite decades of distinguished service as UN Peacekeepers around the world and at home during The Troubles, public awareness of the plight of veterans is almost non-existent, leaving many destitute and in desperate need of help.
- Rothco Turns Gaming on Its Head in Stunt for Irish Army RecruitmentOver the past week the launch of a mystery FPS (First Person Shooter) video game has been piquing the attention of Irish gaming aficionados. A ticking clock showing on the microsite created has been counting down the hours until launch day. A shock revelation awaited eager gamers as little did they know, the origin of ‘A New Dawn’ is not a developer, it is real life…
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