- From Feeding Egos
to Creating StrategiesHis talent for expression coupled with a genuine sense of self saw him chairing various roles within an industry struggling to find its identity. Unclouded by the pleasures of personal financial gain, he elected, to leave it behind by building something of sincere value netting himself unimaginable satisfaction. ArabAd sat with Ramsay Najjar, founder of Strategic Communication Consultancy (S2C) to rehash the past and contrast lessons learned.
- Najjar on the Branding of LebanonRamsay Najjar, Founder & Managing Partner of Strategic Communication Consultancy (S2C) talks to us about Lebanon's country branding.
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