- On Sports Marketing: 'We have to move beyond sponsorship’ says the expertsAs consumption patterns change and technological advances broaden the scope of what’s possible, why isn’t sports marketing making the most of the possibilities it’s being offered?
- Pierre Haddad Back with ResonnanceAdvertising and marketing veteran Pierre Haddad recently announced the establishment of a diversified event management, media and production company, dubbed 'Resonance'. It mainly focuses its activities on sport ceremonial events, exhibitions and grand openings. ArabAd sat with him to discuss his newest project namely organising and producing the second GCC games in Dammam, KSA taking place this October. His enthusiasm shone bright as he eagerly explained how staging such an event, which will be broadcast live on satellite TV networks and social media, will usher a new trend within the production industry thereby elevating the business to new heights.
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