- Lessons from the 2019 global WARC Awards WARC, the global authority on advertising and media effectiveness, has recently released the Effective Innovation Report 2019, highlighting key themes from some of the world's most original marketing thinking.Drawn from the winners of the Effective Innovation category of this year's international WARC Awards, a global search for next-generation marketing effectiveness, the report includes opinions from judges, and showcases ideas that have transformed a business or disrupted category conventions and delivered results.
- This is the Time of Fusion, says Alex SaberAlex Saber, Chairman Publicis Media MENA, reflects on the need for broad transformation."This is the Time of Fusion. The fusion of technology and brands through a more connected, intelligent and integrated world," he asserts.
- Trends to look out for in 2019 by Remie Abdo, Head of Strategic Planning at TBWA/Raad
- Trends to look out for in 2019
- Digital Transformation to take a firmer grip on companies in the coming years, says Ralph Raad, General Manager of Memac Ogilvy, Beirut
- Technology Rules - by Carole Hayek of Magna Beirut
- 2018 Social Media Trend Forecast: What Should Marketers Capitalize on This Year?
- 2018 Marcom Trends
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