- All Trends are Similar. What's Next? A TBWARaad AnalysisRoy Khachan, Strategic Planner and Rifaat Fakih, Junior Strategic Planner at TBWARaad MENA highlight five of the most eye-opening and relevant trends, which the agency refers to as ‘edges’ that are seeping into the cultural cracks of the MENA region.
- Lessons from the 2019 global WARC Awards WARC, the global authority on advertising and media effectiveness, has recently released the Effective Innovation Report 2019, highlighting key themes from some of the world's most original marketing thinking.Drawn from the winners of the Effective Innovation category of this year's international WARC Awards, a global search for next-generation marketing effectiveness, the report includes opinions from judges, and showcases ideas that have transformed a business or disrupted category conventions and delivered results.
- This is the Time of Fusion, says Alex Saber
- Trends to look out for in 2019 by Remie Abdo, Head of Strategic Planning at TBWA/Raad
- Trends to look out for in 2019
- Digital Transformation to take a firmer grip on companies in the coming years, says Ralph Raad, General Manager of Memac Ogilvy, Beirut
- Technology Rules - by Carole Hayek of Magna Beirut
- 2018 Social Media Trend Forecast: What Should Marketers Capitalize on This Year?
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