- Is a new day dawning for Egypt’s adland?Egypt’s advertising industry has had a challenging year, but there are signs of revival. Could the country’s troubled years be coming to an end?
- Dubai Crafted to be Multicultural: an Interview with Rodrigo MavuRodrigo Mavu, regional creative director, UM MENA dared to step out of his comfort zone by abandoning his position at a highly-reputed ad agency in Brazil and has not looked back ever since. What follows is his interpretation of the Emirati ad scene and the merits such a culturally-diverse market has to offer a creative such as himself.
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