Its. Building on Today's Market Needs
The market has been in a tough situation for the past few years; the industry is suffering, which is mostly affecting communication agencies. Local agencies have been facing the most trouble as they sit on shaky ground with no backup. Worldwide, local agencies are merging, as this seems to be the only solution for them to survive the market. Following this point of view, two Beirut-based independent agencies, Allied and Georr and Partners, took the decision of merging. Having strong client servicing, planning and strategic thinking, Allied joined forces with Georr and Partners, which in return offered the extra edge in creativity. Together, they created Its., a whole new entity, “offering all aspects of success to clients”. In a conversation with Its. CEO Waddah Sadek and Partner and MD Daniel Georr, we learn what that means.