- Experiences Matter - An interview with Waddah Sadek on the launch of its. EventsBeirut-based its. Communications has launched into the experiential market with its. Events. Chief executive Waddah Sadek talks integration and specialisation
- Its. IncredibleLess than two years ago, a man who’d spent the better part of his life in the client-servicing and PR field struck an unlikely partnership with another man renowned for creative communication. The news was received with plenty of skepticism and even less hope for success.Today, its. a fully-fledged communication agency has potential clients fighting each other off trying to get their foot in the door. Sporting an entirely different scrumptious flavour, this highly and quite bizarre partnership sees Waddah Sadek at the helm as CEO alongside Daniel Georr as Managing Partner.
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