- Its. IncredibleLess than two years ago, a man who’d spent the better part of his life in the client-servicing and PR field struck an unlikely partnership with another man renowned for creative communication. The news was received with plenty of skepticism and even less hope for success.Today, its. a fully-fledged communication agency has potential clients fighting each other off trying to get their foot in the door. Sporting an entirely different scrumptious flavour, this highly and quite bizarre partnership sees Waddah Sadek at the helm as CEO alongside Daniel Georr as Managing Partner.
- Its. Building on Today's Market NeedsThe market has been in a tough situation for the past few years; the industry is suffering, which is mostly affecting communication agencies. Local agencies have been facing the most trouble as they sit on shaky ground with no backup. Worldwide, local agencies are merging, as this seems to be the only solution for them to survive the market. Following this point of view, two Beirut-based independent agencies, Allied and Georr and Partners, took the decision of merging. Having strong client servicing, planning and strategic thinking, Allied joined forces with Georr and Partners, which in return offered the extra edge in creativity. Together, they created Its., a whole new entity, “offering all aspects of success to clients”. In a conversation with Its. CEO Waddah Sadek and Partner and MD Daniel Georr, we learn what that means.
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