- In 'The Choice Factory' Richard Shotton investigates how behavioural science can be applied to advertisingRichard Shotton’s book, The Choice Factory, investigates how behavioural science can be applied to advertising. In the following interview, Shotton elaborates further on this topic and the research behind the making of the book.
- Experiences are EverythingMore and more brands are turning to experiential marketing as a means to engage with consumers on a personal level. Yet a lack of understanding, risk aversion and issues of measurement are holding it back in the region
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