- FP7/Dubai Uncovers the unseen potential in Al Tayer Motors’ spare car parts through artAl Tayer Motors is an established dealership and servicing specialist in the UAE, operating since 1982. While it is known for its car brands, and is a known dealership, its brand and corporate image hasn’t been top-of-the-charts. With "Unseen Potential", Al Tayer Motors, in the UAE, through its agency FP7/Dubai, has owned recycling of automotive spare parts in a distinctive and meaningful manner, and stood out.
- Cadillac celebrates women’s street style in Saudi Arabia through an initiative dubbed ‘Under the Abaya’With the aim of empowering women and highlighting their contribution to the art and fashion industries in the Kingdom, Cadillac Middle East is partnering with acclaimed female Saudi entrepreneur, Marriam Mossalli, to celebrate Saudi women’s newfound era of fashion independence through a creative, nationwide initiative called Under The Abaya.
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