- In 'The Choice Factory' Richard Shotton investigates how behavioural science can be applied to advertisingRichard Shotton’s book, The Choice Factory, investigates how behavioural science can be applied to advertising. In the following interview, Shotton elaborates further on this topic and the research behind the making of the book.
- Copy Paste – or how to Make Advertising Agencies Shiver with a BookThis is the title of the world’s best known copycat hunter’s third publication to date, which will be available this September.
- Out Now: Epica Book 29
- Christian Ghammachi, on two wheels for an epic adventure shooting Lebanon and the world
- New edition of Mourad Boutros' authoritative 'Arabic for Designers' published
- The Revolutionary Evolution of Communication
- New Book to Challenge Perceptions on the Saudi Market
- Green Marketing Pioneer Jacquelyn Ottman Talks to ArabAd
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