- DuPont's “Invent a Better N:OW” Campaign Kicks Off with First-Of-Its Kind Film Integrating Seamless Dynamic Video and Live StreamDuPont, the global innovation leader with technology-based materials, is launching an integrated marketing campaign, “Invent a better n:ow,” aimed at reintroducing the nearly 217-year old brand as the source of essential innovations that transform industries and everyday life and highlighting products that make up the company’s new portfolio.
- Rothco Turns Gaming on Its Head in Stunt for Irish Army RecruitmentOver the past week the launch of a mystery FPS (First Person Shooter) video game has been piquing the attention of Irish gaming aficionados. A ticking clock showing on the microsite created has been counting down the hours until launch day. A shock revelation awaited eager gamers as little did they know, the origin of ‘A New Dawn’ is not a developer, it is real life…
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