- Saudi Women Challenge Perceptions in Thought-Provoking Commercial Aimed to Break StereotypesMemac Oglivy and SHE (Saudi Heroines Empowering a nation) collaborate with director Omar Hilal for an evocative film that challenges perceptions of Saudi, Arab, and Muslim women. Launched by SHE, an initiative highlighting Saudi heroines, the ‘How Well Do You Know Her?’ campaign seeks to challenge negative stereotypes by focusing on women’s achievements, before subverting expectations with a surprising twist.
- Sami Saab on Phenomena's Ideas for Social GoodBeirut-based Phenomena is an agency that devotes much of its creative energies toward creating cause-related advertising and raising awareness for a plethora of important causes. Sami Saab, Phenomena's Founder and Creative Director, explains why his team is fond of such campaigns and the benefits of working most of the time pro bono to advertise for a cause. Here are his comments and a snapshot of the main social issues Phenomena recently tackled.
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