- Magnus Jakobsson: ‘Don’t become just another creative!'We talk to the world’s most awarded creative directors in this series called the 6,5 interview. Meet Magnus Jakobsson Executive Creative Director at Åkestam Holst agency who won all available awards, delivered international fame to the agencies he worked at and helped create, launch and creative direct ‘Humanium Metal’, the famous project whereby the metal from weapons confiscated by the authorities is re-used to make new products for participating brands.
- Pol Hoenderboom: ‘It often isn’t glamorous at all’Dutchy Pol Hoenderboom, VP Creative Director at BBDO New York, is responsible for multiple Golden Lion winning campaigns, including the mind-bending ‘Live Looper’ music video that helped the agency take number one position on the WARC ranking, and become Agency of the Year at the D&AD, One Show and Webby’s.
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