When tajawal, the fastest growing online travel platform in the Middle East, decided to develop a new brand identity, it chose the leading Arabic calligraphy and typography experts, the Boutros Group to handle all aspects of the typography involved. In a talk with ArabAd, Tajawal’s CEO Muhammad Chbib discusses the new brand identity and the travel platform’s commitment to Arabic culture and calligraphy. Mourad Boutros of Boutros Group elaborates further on the specificity of this new type, while Google’s Dave Crossland explains the reasons that pushed Google to partake in this project and include tajawal among the Free Open Source typefaces available for everybody worldwide.

Continuing its “Next Chapter” transformation journey, the global advertising agency has announced a new organisational structure and a rebrand set to unify the company under one single identity.