The International Advertising Association (IAA) today unveiled a new identity and mission, symbolized by the introduction of a new logo that signifies its transformation and culture of thought leadership built over the association’s 80-year history.

MINI, the car company owned by the BMW group, has unveiled a new logo. “At the core of the new MINI brand identity lays an awareness of traditional values combined with the spirit of future-oriented development,” reads the press statement. This philosophy is also reflected in the visual appearance of the British automotive brand, of which the central element is the logo.