- Where now for production houses?The production industry is in flux as the digital revolution continues to wreak havoc and advertising agencies struggle to survive. As companies redefine themselves, ArabAd asked some of the most active players in the MENA region what challenges do production houses face and how can they be overcome?
- Good People: ‘We wanted the work to prove the naysayers wrong'When directors’ collective Good People launched last year, the idea of a director-based production house was new to the region. ArabAd caught up with co-founder and director Ali Ali to see how the company has fared.
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