- Jon Hamm, on Creativity, Innovation and TechnologyJon Hamm is passionate about ideas that sit at the intersection of brand, content, experience and technology. Today, the adman who has responsibility for Geometry’s transformation, innovation and creativity across the globe is set to talk at Dubai Lynx on Innovation and Technology and how along with Creativity, he believes they are key drivers of organisational competitive advantage.While many argue that technology is diminishing the need for creativity in marketing, Jon Hamm says this is clearly not the case. In his talk titled ‘Weaponising Creativity,’ scheduled at Dubai Lynx Festival on March 11, Jon Hamm will focus on how digital technologies can create a new more open, inclusive and “decentralized” world in which everyone has the opportunity to be more creative and entrepreneurial. A not to be missed talk to understand the relationships between creativity, innovation and technology.In this interview, he shares his views and tries to set the record straight on how technology can rather enhance creativity.
- République Taps AI for #FutureReina, a Campaign for The Children’s Cancer Center of LebanonMarked on February 4, World Cancer Day is the one singular initiative under which the entire world can unite together in the fight against the global cancer epidemic. For that occasion, The Children’s Cancer Center of Lebanon is launching a campaign, titled #FutureReina, to trigger awareness of cancer, encourage its prevention and detection, and to raise funds for its no-cost treatment of cancer patients.
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