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ARABAD NEWSLETTER July, 21 2024
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The rise of localization in an increasingly polarized world

Free Talk

Globalization may have been one of the defining buzzwords since before the turn of the millennium, dominating discussions and shaping the commercial and cultural landscapes as they became increasingly interconnected. But recent events have ushered in a noticeable shift towards what could be termed a new “world order,” significantly moving towards localisation.

While we previously focused on global interdependence and expansion, the recent geopolitical landscape and economic boycotts have accelerated the pivot to localization, while putting globalization’s limitations and challenges under the spotlight. The latter no doubt brought …

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A new non-profit idea has been born to act as an ode to life

Advertising

Dubbed "BORN A KING”, this proactive idea was born from a personal initiative and is designed to show the absolute unfiltered beauty —Juan Pablo would say with no chemicals added— of a human being that grows and develop inside a woman’s womb.

In an exclusive interview with ArabAd, Juan Pablo explains his drive behind this personal initiative, the key creative aspects of the campaign while he elaborates on his take vis-a-vis abortion versus the beauty and the value of a life, throughout this visually striking campaign."

 

 

What prompted you to address this topic?

Well, …

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Nissan & TBWA\RAAD deliver an entertaining ride to experience the thrill of ‘The Unusual Suspects’ campaign
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Horizon FCB gamifies the city ahead of Dubai Esports and Games Festival
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WOO President Tom Goddard calls on OOH industry to speed up initiatives on sustainability
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Anterity joins hands with Joe la Pompe to offer a new service to avoid copycat campaigns
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