Digital

An Australian based social enterprise, Thankyou has extended a partnership invitation to P&G and Unilever - two of the world’s largest and most influential consumer goods companies - to make and distribute its products globally, the UAE included, to help end extreme poverty. To convince these companies to take this bold move, Thankyou is asking people around the world to get involved and show the collective power of the many who believe in this change, through its campaign aptly named “No Small Plan.”

Thankyou offers consumer products, such as hand sanitizer and other personal care products, for the sole purpose …

Digital

Global socially-led creative agency, We Are Social, has launched the latest edition of its annual trends report, Think Forward 2021.

Focused on the notion of ‘The Social Reset’, the report recognises the role that social media has played in shaping people’s experiences in a highly disruptive 2020, and how relationships with these channels have undergone an irreversible transformation. The agency then highlights six trends that it expects to shape social media in the next 12 months, demonstrating how brands can use these within their marketing strategies.

The trends uncovered in Think Forward 2021 are:

The Simple Life: People are re-evaluating …

Stars Come Out in a Crisis; Don't Let Them Fade
-Free Talk-