“I was always fascinated by advertising,” says Reda Raad, the chief executive of TBWA\Raad. “My father, who was somebody I looked up to and considered a mentor, had this passion and enthusiasm for advertising that was contagious. From the very beginning I was very inquisitive and always wanted to know more. I remember we’d have these running commentaries from my father when we watched television in the evening and he would tell us the backstories of some of the commercials. This was the world I grew up in.”
Raad, who is on the other end of a Zoom call from …
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