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ARABAD NEWSLETTER May, 25 2024
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Ad industry and the rise of the machines

Advertising

It seems only right that an article about artificial intelligence (AI) should be partially written by ChatGPT, a chatbot that uses deep learning techniques to generate human-like text. So, for the record, a proportion of what appears below was generated by text prompts. After all, if you can’t beat them, join them. Right?

Of particular interest is generative AI, which produces new and original content. That’s what ChatGPT is, for the handful of you who don’t already know. It’s what’s got copywriters, PR practitioners, designers, musicians and artists all hot under the …

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Will advertising’s glorification of AI ruin GenZ’s mental health?

Digital

A few months into the launch of Snapchat’s new My AI feature and horror stories are making headlines. From giving advice on how to cover the smell of smoke to ill-advised dating advice, the chatbot’s lack of cultural nuance has the potential to cause harm for users. 

My AI is only the first in a long line of AI developments and while we know that Snapchat may review the feature, it’s pulled the scab off of what could be viewed as a much larger scale issue that AI will bring; the …

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The UAE dominates NYF AME Awards with impressive trophy tally



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FP7McCann's 'Wall Street Balls' wins Genius 100 Idea of the Year at New York Festivals Genius 100 Awards



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How Etihad Airways completed its mission of the skydiving orchestra stunt



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MBC GROUP to launch and operate a brand-new TV channel dedicated to Saudi culture



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