Industry Talk

Fouad Debouk, Head of Radio Sales, MBC Media Solutions, KSA Office, elaborates on radio as a powerful way for companies and brands to engage with consumers and how it remains a vital part of the media mix.

All we hear about in today’s day and age is digital marketing and what the future holds for the industry in the metaverse.  Seldom do we talk about media channels that have historically, and till this day, effectively reached the masses and achieved desired marketing goals, like radio.

Radio is built on the emotions generated by …

Industry Talk

In a conversation with SSM CEO Waleed Hussein & Deputy CEO Hasan Zaini, we discuss how Saudi Signs Media has pioneered the OOH advertising industry over the past two decades, the transformation of the outdoor media scene in Jeddah and Riyadh over the past two years, as well as the future of the sector in Saudi Arabia.

Industry experts say 2021 saw a 300-percent increase in outdoor revenue in KSA. How do you explain this unprecedented growth in interest for OOH media and what are the factors and categories driving the sector’s …

Shaqille O’Neal highlights the appeal of Abu Dhabi in 'Big News with Shaq' campaign by Serviceplan ME and Dejavu
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