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ARABAD NEWSLETTER May, 25 2024
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Saudi Arabia: The final frontier

Industry Talk

In the northwest of Saudi Arabia, within the province of Medina, lies the Old Town of AlUla. Set against a backdrop of imposing sandstone mountains, it was once a thriving settlement on the pilgrimage route to Makkah. For years it lay abandoned and in disrepair. Now the Royal Commission for AlUla is slowly but surely bringing the Old Town back to life.

The commission’s program of restoration is part of a wider mission to transform the region into a premier destination for nature, culture, art, and heritage. …

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Saudi Arabia, the new hub for the events industry in the Middle East

Industry Talk

When the Red Sea International Film Festival rolled out the red carpet for the first time in 2021, it was one of the clearest indicators yet of Saudi Arabias surge towards liberalisation. Held just three years after the kingdom allowed cinemas to reopen, the festival was defined as much by glamour and galas as it was by uncensored films and bumper audiences. For even the most optimistic, such an event had been unthinkable just a few years earlier.

Now a staple of the countrys events calendar, …

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Saatchi & Saatchi ME with Sixieme Son blast off powerful campaign to shed light on the reality of PTSD
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TNA and Orange Egypt invite people to keep cheering in latest AFCON campaign
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‘The Wait’ global campaign celebrates the irrational love of Heinz fans everywhere
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Shahid announces expansion of its ad tech solutions
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