Advertising

Podcasting in the Middle East is on the rise. ArabAd asks why and looks at what it will take for brand engagement to shine.

“Knowing what’s old is new again in marketing,” says Anis Zantout. “Nowhere is this more true than with radio and podcasts.” The regional digital director at FP7 McCann is discussing the popularity of podcasts – those “next-generation reincarnations of radio” that enable people to “granularly tune in to audio-on-demand topics of interest”. Topics that help you “feel connected, zone into a quite space, and focus …

Advertising

ArabAd looks at the strengths and weaknesses of four of the most popular social media platforms and evaluates their value to brands

FACEBOOK

Audience: Pretty much everybody. Or at least that was the case until young people started abandoning the platform in droves. Although Facebook doesn’t release information relating to demographics, teenage users in the US declined by 13 per cent between 2019 and early 2021, according to leaked documents that form part of ‘The Facebook Files’. That decline is expected to continue, with …

Hospitality's Food & Beverage Trends in 2022
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