Industry Talk

“You know, I like to compare Riyadh today to New York,” says Tala Saleh, the co-founder and chief executive of Tayb Digital. “They used to say the ‘New York minute’. But I was at a conference the other day and I referred to ‘the Riyadh second’. There’s no time. We’re building what we were supposed to build 30 years ago in 10 years. So it’s exciting. It’s very exciting.”

Saleh, who ran a boutique, female-led agency in Khobar for over 12 years prior to the launch of Tayb Digital …

Advertising

How would you describe the current general ad business mood in Saudi Arabia with so many agencies expanding their footprint to the kingdom, ready and hungry to seize every opportunity presented by Saudi Arabia’s booming economy? 

I guess it is obvious that the overall mood In Saudi Arabia is euphoric to say the least, and for very good reasons!

The economy is growing at the speed of light; there is a lot of expectation on modernization and on a bright future. HRH’s vision 2030 has set the benchmark for the transformation …

IAA Lebanon Chapter launches its Hall of Fame to honor top Lebanese advertising figures