How is it that the same people that spend their days creating ads, spend their nights blocking and skipping them?
I mean, I consider myself a very passionate marketer: I read marketing books, I follow marketing blogs, I listen to industry podcasts, and watch marketing content online - all while blocking ads. Does this make me crazy? Or has something about advertising changed fundamentally over the past few years?
Not too long ago, people from all around the world used to buy tickets to "The Night of the Adeaters" where they'd watch ads …