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ARABAD NEWSLETTER May, 25 2024
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Dubai adland: a world of cautious optimism

Advertising

There’s never a quiet moment in the world of advertising. Russias invasion of Ukraine, rising inflation, the lingering effects of the Covid-19 pandemic, and the cost-of-living crisis have all caused a significant slowdown in the global economy. And despite various assertions to the contrary, the UAE is not immune to the effects of inflation or geopolitical shenanigans.

   Certainly inflation and the prospect of an economic downturn are the greatest concerns for Nassib Boueri, CEO for the Middle East and North Africa at Wunderman Thompson. …

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Are you not entertained?

Advertising

How is it that the same people that spend their days creating ads, spend their nights blocking and skipping them?

I mean, I consider myself a very passionate marketer: I read marketing books, I follow marketing blogs, I listen to industry podcasts, and watch marketing content online - all while blocking ads. Does this make me crazy? Or has something about advertising changed fundamentally over the past few years?

Not too long ago, people from all around the world used to buy tickets to "The Night of the Adeaters" where they'd watch ads …

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What Gen Z want from brands? An actual Gen Z tells it all



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Al-Futtaim Toyota and Memac Ogilvy roll out the red carpets to welcome back the all-new Crown



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adam&eveBERLIN and Telekom Raises Awareness on AI Risks, data misuse and Sharenting



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MacLean Brodie appointed as new CEO of MSL Middle East



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