PR is big business in the GCC. Investments are pouring in, independent agencies are flourishing, and the industry has embraced data analytics and AI-powered tools as it continues on its journey of transformation. So why are agencies failing at media relations?
Press releases are still being emailed out blindly and are largely irrelevant to the recipient. The majority are missing a name or introduction, although ‘dear media representative’ is favoured by those who choose to include formalities. Annoying follow-up emails are the norm, and yet PR practitioners routinely ignore journalists when contacted …
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