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If ever there was a man of the moment, it’s Bassel Kakish. Not that he’d accept such a descriptor, preferring instead to be viewed as an enabler rather than as the all-conquering transformer of the Publicis Groupe.

And yet, as the CEO of Publicis Groupe Middle East and Turkey, he has spearheaded the group’s remarkable transformation. A transformation that may have begun under his predecessor, Raja Trad, but has come to fruition during his leadership. You only have to look at the Dubai Lynx to get a sense of that success. …

Events/Awards

"Newspapers Inside the Newspaper Edition" for AnNahar Lebanese daily is the campaign that scooped the big prize in the Print category, along with two Bronze Clios.

The campaign revived six extinct local news publications by printing them within AnNahar's pages, inviting their journalists to write once again and publish the news on each their own spreads for just one day in celebration of press freedom.

That same campaign also won a Grand Prix at the Dubai Lynx.

ArabAd sat with Joe Abou …

New disruptive campaign for KFC Arabia taps into the region hip hop culture
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