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ARABAD NEWSLETTER May, 25 2024
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Bassel Kakish, a man for all seasons

Advertising

If ever there was a man of the moment, it’s Bassel Kakish. Not that he’d accept such a descriptor, preferring instead to be viewed as an enabler rather than as the all-conquering transformer of the Publicis Groupe.

And yet, as the CEO of Publicis Groupe Middle East and Turkey, he has spearheaded the group’s remarkable transformation. A transformation that may have begun under his predecessor, Raja Trad, but has come to fruition during his leadership. You only have to look at the Dubai Lynx to get a sense of that success. …

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Joe Abou Khaled: ‘When engaged journalism is coupled with creativity, powerful standpoints come alive’

Events/Awards

"Newspapers Inside the Newspaper Edition" for AnNahar Lebanese daily is the campaign that scooped the big prize in the Print category, along with two Bronze Clios.

The campaign revived six extinct local news publications by printing them within AnNahar's pages, inviting their journalists to write once again and publish the news on each their own spreads for just one day in celebration of press freedom.

That same campaign also won a Grand Prix at the Dubai Lynx.

ArabAd sat with Joe Abou …

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Dubai Lynx 2023: A festival to remember
-events-



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Christophe Castagnera : ‘Lynx demonstrated the sheer innovation and talent that is building our industry’
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KitKat's new campaign by Publicis ME makes the point about the importance of breaks
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New disruptive campaign for KFC Arabia taps into the region hip hop culture
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