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ARABAD NEWSLETTER May, 25 2024
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Webedia’s breakthrough study reveals that 82% of Arab mothers do not relate to the ads they watch

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Throughout the months of January and February 2023, Webedia and its advisory firm Native conducted a survey covering 6,200 Arab mothers, of which 60% were between 24 to 44 years-old, the study was conducted to deepen the industry’s understanding of how to produce relevant and meaningful marketing content. This was done in light of recent studies showing that Arab mothers drive 70-80% of purchase decisions, the ability to target this group has become a necessity to many brands.

Alarmingly, the survey showed that - from the perspectives of Arab mothers - the industry seems to …

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BAR Ogilvy creates The Endangered Typeface, a living font against the 6th mass extinction

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The United Nations has proclaimed May 22 The International Day for Biological Diversity (IDB) to increase understanding and awareness of biodiversity issues.

BAR Ogilvy Portugal created The Endangered Typeface campaign for the leading organization in wildlife conservation and endangered species, ANP|WWF, in partnership with the Lisbon Zoo, to involve society around a global concern: the 6th mass extinction that Earth is facing.

It is worth remembering there have been five Mass Extinction events (the "Big Five”) in the history of Earth's biodiversity, all caused by dramatic but natural phenomena. The sixth mass extinction – the one happening now …

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The One Show 2023: Impact BBDO wins Best of Discipline, ‿ and us crowned MEA Agency of the Year
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Among TDC69 winners, Lebanese designer Reina Akkoush honored for type design 'Yasar'
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Kareem Monem appointed CEO Digitas Middle East
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Naji Boulos elected president IAA Lebanon chapter
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