THE NEW NORMAL
For Firas Mghames CEO Feer McQueen, he tends to think that a “lot of new agencies have sprouted up in the Lebanese market. Most of these fresh faces have popped up with competitive pricing, despite their lack of experience – this has been okay for local clients over the past few years because they were looking for quick wins and lower prices, but now we’re expecting these clients to come back to base – back to depth, experience, and strategic marketing.”
The idea that some sort of strategizing is back on track seems evident for Mghames …
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