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ARABAD NEWSLETTER May, 25 2024
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2023: A year of “middles” in the Lebanese market

Industry Talk

 

THE NEW NORMAL

For Firas Mghames CEO Feer McQueen, he tends to think that a “lot of new agencies have sprouted up in the Lebanese market. Most of these fresh faces have popped up with competitive pricing, despite their lack of experience – this has been okay for local clients over the past few years because they were looking for quick wins and lower prices, but now we’re expecting these clients to come back to base – back to depth, experience, and strategic marketing.”

The idea that some sort of strategizing is back on track seems evident for Mghames …

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Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’

Industry Talk

Shifting consumer preferences and microeconomic trends in the Lebanese market—namely inflation—have increased the complexity for retailers and FMCG companies as they seek to manage conflicting priorities. For Ralph el Kahi, Chief Marketing Officer at Gray Mackenzie, the retail group that owns and operates renowned supermarkets brands in Lebanon, among which Spinneys, Happy and Grab’nGo, plenty of bright spots can be found within the local challenging retail climate. With a talk to ArabAd, el Kahi shares insights …

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An-Nahar turns its daily edition into an essential press guide to protect journalists



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From the seas to the community, NBA makes an impact with ‘Nets for Change’



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Heinz Arabia introduces first ever ketchup insurance policy



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Dubai Lynx 2024: Saudi Arabia scoops five Grands Prix, their highest ever at the Lynx



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