Advertising

Last September the MBC Group launched an in-house advertising and sales unit, bringing an end to its long-term relationship with the Choueiri Group. ArabAd caught up with Ahmed Al Sahhaf, the chief executive of MBC Media Services, to find out how the division is proving its worth to advertisers.

What have been the benefits of establishing an in-house commercial division?

It has empowered us to work more closely with our clients and agency teams to seamlessly deliver against brand briefs and challenges. This enables us to provide better integrated …

Advertising

Natasha Romariz Maasri is laughing on the other end of a Zoom call, amusingly trying to answer why she returned to Lebanon. “I often ask myself the same question,” she says, another laugh escaping. “But it’s been a blessing in disguise because being away from my family at such a time would have been very difficult.”

    Maasri, the executive creative director of Leo Burnett Beirut, couldn’t have asked for a more challenging environment in which to begin her first creative leadership role. She …

Ramadan provides a boost to UAE mobile app installs and spending
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