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ARABAD NEWSLETTER October, 14 2024
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Louvre Abu Dhabi brings cultures together and Publicis ME new integrated campaign taps into it

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Chinese or Islamic Art? A question you will no doubt ponder upon, as you will be astonished by the objects on display at the current Dragon and Phoenix Exhibition in Louvre Abu Dhabi, running until 12 Feb 2022.

Visitors are offered the opportunity to marvel at the untold story of how China, ‘the dragon’, and the Islamic world, ‘the phoenix’, exchanged ideas between 8th – 18th century through a display of over 200 masterpieces, exploring the remarkable and little-known history of these cultural exchanges.

Supported by a beautiful animation film, which recalls stories of …

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#TheMissingPeace, a one-day campaign to demand the inclusion of women in all peace-building dialogues

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Today on Nov 15th, for one day only, Tweets coming out from Lebanon, the region and globally, will be missing half their letters in a campaign for UN Women Lebanon, the United Nations’ entity dedicated to gender equality and the empowerment of women. 

Through #TheMissingPeace campaign, which was developed by team at Leo Burnett Beirut, and these dysfunctional tweets, UN Women Lebanon aims to trigger heightened awareness about a crucial issue, one that will bring about change for all Lebanese citizens. 

For years, the fate of this country and its people has been in the hands of half of the …

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Influencer marketing comes of age after COVID-19
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A peak into the marketer’s evaluation toolbox. What should I use? Dimple Dinesh explains
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Collaborating with influencers this festive season? Top tips to ensure it goes smoothly
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Coca-Cola names WPP as Global Marketing Network Partner
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