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ARABAD NEWSLETTER December, 02 2024
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Pitfire’s Box Art Program: how a homegrown brand transformed its packaging into a creative platform to support local talent

Art & Design

Pitfire Pizza’s Box Art Program, now in its 7th edition is a uniquely thought-out marketing programs, especially those from homegrown brands.

Co-founder Michele Johnson launched this initiative as a way to connect the local art community with Pitfire’s beloved pizza culture, inviting a Dubai-based artist each year to reimagine the design of the 15” pizza box. 

This year’s design comes from none other than Nasim Rezapour, a talented illustrator and graphic designer with a unique flair for storytelling. Marking her first collaboration with a homegrown F&B brand, Nasim's work further emphasizes the vibrant intersection of local artistry and culinary innovation …

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Hiba Baddou among the six global winners of 'Art for Change' Prize brought by M&C Saatchi Group and Saatchi Gallery

Art & Design

M&C Saatchi Group, the global creative solutions company, and the renowned Saatchi Gallery, unveiled the six global winners of their annual Art for Change Prize. This year’s competition, which received a record-breaking 4,667 submissions from 140 countries, culminated with the theme ‘Tomorrow’ing: Visions of a Better Future’.

The initiative invited emerging artists to explore critical global issues and propose creative visions for a better tomorrow.

Representing the Middle East and North Africa region, Moroccan artist Hiba Baddou was named one of the six regional winners. Her work, along …

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Why co-creation has become essential for brands targeting Gen Z



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Educate, Don’t Sell: The B2B Thought Leadership Advantage



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