Advertising

ASKED & ANSWERED: Aamir Alliboy, GM, Impact BBDO KSA 

It is believed that the rate and pace of change in the kingdom is currently so high and better than yesterday. How true is that? How would you assess the overall pulse of the Saudi ad industry? 

The rate at which change is happening, be it social, cultural as well as infrastructural, has truly been unprecedented, be it within Saudi or the region as a whole. The Saudi ad industry was already mirroring global trends of clear media spends shift from offline to online. And as a result of …

Advertising

The pulse of the Saudi ad industry

Saudi Arabia is witnessing a lot of changes affecting the Saudi economy, social and technological environments. Many of the more recent reforms can be considered part of the Vision 2030, a wide-ranging set of socio-economic reforms first proposed in 2016 in an effort to make the Kingdom more modern, business and tourism friendly.

Other significant changes since 2016 have involved allowing women to drive, lifting a decade long ban on cinemas and letting women travel alone, as well as the ongoing, gradual relaxation of …

PHD launches new global visual identity
-Branding-