Facebook Twitter Instagram Instagram LinkedIn
ARABAD NEWSLETTER May, 25 2024
Logo


Welcome to the world of creative commerce

Advertising

When Wunderman Thompson Riyadh picked up the creative commerce grand prix at Cannes in June, it shone a light on a category that remains relatively unknown in the Middle East and North Africa. What is this newfangled term? Why is it important?

Strangely, the agencys Subconscious Orderfor food delivery app HungerStation wasnt even shortlisted in the creative commerce category at the Dubai Lynx, raising questions once again about the quality of the judging. It did, however, pick up a grand prix in mobile for an innovative feature …

Read More

Tahaab Rais: ‘The ideal agency has strategy at its core’

Advertising

When Tahaab Rais joined the creative effectiveness jury at Cannes in June, he was the first person from the region to ever do so. Understandably delighted, he viewed his position on the jury as both a privilege and a responsibility, soaking up the atmosphere at the Palais des Festivals and revelling in the experience of judging some of the best work in the world.

  Now he’s sitting opposite me at Attiko Dubai, discussing that experience. “What was very interesting to see is how that best work, as an …

Read More


Image

Ad industry and the rise of the machines



Read more

Is ‘Attention’ Getting Your Attention?



Read more
Image




Image

Grey Colombia turns Pringles cans into a microphone amplifier & streaming device



Read more

Connecting creators with enterprises through Eyedias, a new co-creation platform launched in Egypt



Read more
Image


Facebook Twitter Instagram Youtube LinkedIn

Copyright © 2016-2024 ARABAD ● Visit dev.arabadonline.com

Level 5 Holding
00961 1 611 115
President Elias Hraoui Avenue
Tehwita - Beirut - Lebanon