Advertising

Creativity is at an all-time high in Saudi Arabia, where the advertising community is successfully tapping into a vibrant artistic community full of hope and ideas

“For me, the best work is happening on the ground, unbranded and never shy,” says Saadi Alkouatli, creative director at Leo Burnett Saudi Arabia. “We are seeing artists, fashion designers, photographers, filmmakers, singers, and YouTubers prolifically creating and hitting different chords for different audiences. This is what I’m excited about and can …

Advertising

What’s the market like in Saudi Arabia at the moment in terms of commercial activity?

We are currently witnessing a growing market. Vision 2030, coupled with new social reforms and an increase in the Saudi private and public investment funds, brought about tangible growth in all sectors, especially non-oil revenues such as entertainment, tourism, media and much more. I expect that it will pick up further as we continue to witness newcomers to the Saudi market, especially in platform business models (which are business models that focus on helping to facilitate interactions across a large number of participants).

Platform models …

Horizon FCB Dubai creates fun, well-crafted campaign for the new DHL eSHOP App
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