Advertising

Egypt needs no real introduction when it comes to the world of advertising. Home to one of the Middle East’s largest advertising markets, a sizeable chunk of its best creative talent and the biggest single population base, the country is no pretender when it comes to regional clout. Which is why its trends are significant.

    Over the course of the past few years a handful of such trends have emerged. The first relates to production houses. “Production companies are all living well and each has their work, …

Industry Talk

'At CNN we most frequently work with commercial partners on campaigns that are global in their scope or cover multiple regions as brands leverage our scale to connect with audiences across different geographies.

Over the course of the last year there has been a significant uptick in CNN’s regional partnerships, with brands across a range of sectors looking to specifically engage with Middle East audiences, be it market-specific campaigns or as a distinctive component of a bigger global play. 

This is notable across tourism, technology, luxury, and …

MBC GROUP inaugurates its brand-new headquarters in Riyadh
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