With Ramadan a time for introspection, thoughtfulness and reflection, global telecommunications brand Ooredoo wanted to celebrate the Holy Month by encouraging online kindness and positivity. Yet the company hasn’t launched another promotional Ramadan campaign, or a typical Ramadan music video, or a standard goodness campaign.
Instead, in aiming to inspire and connect with the younger generation in particular, Ooredoo has shared its message using a format that no brands have attempted to use before during Ramadan.
Through a beautifully crafted animated film that has rolled out across the Middle East, South East Asia and North Africa, Ooredoo tells a story …
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