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French retailer Sephora celebrates beauty with latest campaign and new brand positioning
ArabAd staff
Beauty is changing. It is no longer just on catwalks or in magazines but in our friends’ selfies or the latest uploads from influencers. Our smartphone screen has become our …
Dentsu Aegis Network UAE launches programme to get local students career ready
Technology and sustainability top of mind for F&B market
Luke Southern: ‘De-Ageing’ De Niro and re-imagining storytelling'
When Hug became AKQA - an interview with Tim Baker
Iain Akerman
The Changing Face of Crisis in the 3S Age
Joe Ghantous
All Trends are Similar. What's Next? A TBWARaad Analysis
Caroline Drucker on how to effectively use Instagram to master the art of storytelling
Lebanon: Advertising in a time of crisis
AR on Snapchat revolutionizes conversion for online fashion retailer
Snapchat and Dubai Lynx Festival offer MENA creatives the chance to win a three-night trip to Los Angeles
The Unbearable Okayness of Everything
Christina Fakhry
Why Leaders Should Be Readers (and my top picks from 2019 as a bonus)
Peter Corijn
CREATIVE LEBANON, IT’S TIME TO WIN!
