Advertising

In this exclusive interview, Al Sahhaf delves into his vision for fostering a progressive and accountable advertising ecosystem that celebrates the rich cultural heritage of the Kingdom’s diverse regions. He also shares valuable insights on today’s leading industry practices, key priorities, and upcoming initiatives for the IAA Saudi Chapter, offering a detailed perspective on his approach and aspirations.

Several attempts were made in the past to launch the IAA Saudi Arabia chapter. How did you manage to make it a reality?

Advertising

Thrilled to embark on this new journey, Jalal Khanfour, Chief Commercial Officer of Al Arabia OOH, talks about the new expansion into the UAE market, how they intend to replicate their successful operations in KSA to meet the specific preferences of the Dubai market while also introducing innovative outdoor advertising solutions that truly make a statement!

Could you share the strategic thought process behind the expansion into the Dubai market?

The decision to expand into the Dubai market was driven by several strategic considerations. First, Dubai’s vibrant outdoor culture and …

To win in 2025, brands must adapt to the rapid evolution of retail media