News In Brief
YAAP appoints Nandita Saggu as Partner to drive growth in the Middle East
White Square Festival of Creativity announces its 2023 jury ArabAd's staff
WPP acquires data-driven influencer marketing agency Goat
MBC Media Solutions launches MMS Works to enable advertisers to place their ads on Shahid
MBRSG launches major report on advancing AI impact on the digital economy in Dubai
Pikasso's partnership with Hic Mobile to help amplify OOH/DOOH campaign's reach and performance via mobile advertising
CDF to support companies in the Saudi Film sector
MBC GROUP extends licensing deal with NBCUniversal
One-third of the Arab population turned to VPNs in 2022
Netflix beats its own expectations
Amazon MENA introduces inclusive leave benefits for new parents
30 up-and-coming creatives to join ADFEST's Young Lotus workshop