Free Talk
Educate, Don’t Sell: The B2B Thought Leadership Advantage
Hedaa Ashraf Ismail, Al Masaood Group
The benefits of establishing thought leadership in a B2B marketing strategy are manifold. ‘For any B2B organization looking to stand out, thought leadership is more than a tactic’, asserts Hedaa …
Why co-creation has become essential for brands targeting Gen Z
Ahmed Abd El-Moneim, Eyedias
Generation Z aka Gen Z (born 1997 to 2013), defined as ‘the youngest generation with adult members’ and ‘the largest and most influential’, make up 40% of all global consumers. …
Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success
Natalie Cooke Tombs, M&C Saatchi Group
From Crisis to Connection: Marketing Tips for Troubled Times
Lynn Fakhry, brandon
Sugar, Spice and Everything Nice
Houssam El Boutary, Publicis
Time for brands to re-adjust their loyalty programmes says tms' John Viccars
John Viccars, tms
The Art of Reinvention
Alex Andrakis, Andrakis Consultancy
Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic)
Abdollah J. Zeynabi, TBWA\RAAD
What the Prisoner’s Dilemma Can Teach Us About Pitching
Alexandra Richards, Gambit
‘I Wish I Could’
Roger Halaby, Hanging Gardens
The Power of Storytelling: Crafting Narratives that Resonate
Nadim Khoury
Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’
Sachini Imbuldeniya, House of Oddities
Khaled AlShehhi: ‘I find my focus in silence’
ArabAd's staff
The problem of Dubai is Dubai
Mounir Harfouche, MullenLowe MENA
.jpg "The Family Business Council Gulf announces new leadership")
