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Free Talk
Noor Wafa: ‘I like to think I touched lives’
Meet Noor Wafa, Associate Creative Director at VML KSA, and join her in her abstract rambles, as she reveals her empathic side through Ad Close & Personal, ArabAd’s lighthearted and …
Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'
Saleh El-Ghatit, Serviceplan Arabia
Saleh El-Ghatit, ECD at Serviceplan Arabia shares his take on humor across culture
Educate, Don’t Sell: The B2B Thought Leadership Advantage
Hedaa Ashraf Ismail, Al Masaood Group
Why co-creation has become essential for brands targeting Gen Z
Ahmed Abd El-Moneim, Eyedias
Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success
Natalie Cooke Tombs, M&C Saatchi Group
From Crisis to Connection: Marketing Tips for Troubled Times
Lynn Fakhry, brandon
Sugar, Spice and Everything Nice
Houssam El Boutary, Publicis
Time for brands to re-adjust their loyalty programmes says tms' John Viccars
John Viccars, tms
The Art of Reinvention
Alex Andrakis, Andrakis Consultancy
Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic)
Abdollah J. Zeynabi, TBWA\RAAD
What the Prisoner’s Dilemma Can Teach Us About Pitching
Alexandra Richards, Gambit
‘I Wish I Could’
Roger Halaby, Hanging Gardens
The Power of Storytelling: Crafting Narratives that Resonate
Nadim Khoury
Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’
Sachini Imbuldeniya, House of Oddities
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