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Brodmann Marks Ninth Anniversary with Leadership Promotion and the Launch of Trace Image

News In Brief

Brodmann Marks Ninth Anniversary with Leadership Promotion and the Launch of Trace

Baghdad-based independent agency Brodmann is entering its next chapter with a structural shift that reflects the evolving nature of creative work.

ArabAd's staff 12 Jun, 2025

Branding

Gandour Refreshes Iconic Arabic Wordmark with Atrissi Design Studio

Ghada Azzi 12 Jun, 2025

Branding

Gandour’s Brand Evolution Hits All the Right Notes with New Sonic Identity by MusicGrid

Ghada Azzi 11 Jun, 2025

WPP Begins CEO Search as Mark Read Announces Exit by End of 2025 Image

News

WPP Begins CEO Search as Mark Read Announces Exit by End of 2025

Ghada Azzi 10 Jun, 2025

Extend The Ad Network Supercharges its New Board of Directors Image

News In Brief

Extend The Ad Network Supercharges its New Board of Directors

Beyond the Data: Why Context, Timing, and Clarity Still Win Image

Digital/Tech

Beyond the Data: Why Context, Timing, and Clarity Still Win

Danny Mendonca 9 Jun, 2025

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era Image

Everything AI

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era

Paul Wright 8 Jun, 2025

SCENE, the First-Mover 60-Second Drama Platform Rewriting the Script for Arab Storytelling Image

Interviews

SCENE, the First-Mover 60-Second Drama Platform Rewriting the Script for Arab Storytelling

Ghada Azzi 30 May, 2025

WPP Media Launches, Ushering in a New AI Era for Global Advertising Image

Media

WPP Media Launches, Ushering in a New AI Era for Global Advertising

ArabAd staff 29 May, 2025

AppsFlyer Elevates Sarah Maina to Regional Manager, Tapping Her to Bridge Middle East and France for Accelerated Growth Image

News In Brief

AppsFlyer Elevates Sarah Maina to Regional Manager, Tapping Her to Bridge Middle East and France for Accelerated Growth

ArabAd staff 27 May, 2025

Brands on The Therapy Couch Image

Books

Brands on The Therapy Couch

Ghada Azzi 8 May, 2025

MMS Sports Connects Brands with Regional Sports Enthusiasts Image

News In Brief

MMS Sports Connects Brands with Regional Sports Enthusiasts

Claude Abboud Takes Helm of TNC Saudi Image

News In Brief

Claude Abboud Takes Helm of TNC Saudi

Memac Ogilvy's Red Academy brings industry expertise to AUB students through specialized workshops Image

News In Brief

Memac Ogilvy's Red Academy brings industry expertise to AUB students through specialized workshops

Turki Alalshikh leads landmark meeting in Jeddah with media industry leaders Image

News In Brief

Turki Alalshikh leads landmark meeting in Jeddah with media industry leaders

ArabAd's staff 28 Mar, 2025

RAPP MENA committed to employees' well-being and work-life balance Image

News In Brief

RAPP MENA committed to employees' well-being and work-life balance

ArabAd's staff 26 Mar, 2025