Industry Talk

Industry Talk

Why advertising agencies still misunderstand Saudi audiences

Moey Shawash 25 Feb, 2025

Free Talk

Noor Wafa: ‘I like to think I touched lives’

20 Feb, 2025

Industry Talk

The Shifting Dunes of The Saudi Market

ArabAd's staff 19 Feb, 2025

Free Talk

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'

Saleh El-Ghatit, Serviceplan Arabia 4 Feb, 2025

Industry Talk

10 Predictions for the MENA Media Industry in 2025

Richard Fitzgerald, Augustus Media 13 Jan, 2025

Free Talk

Educate, Don’t Sell: The B2B Thought Leadership Advantage

Hedaa Ashraf Ismail, Al Masaood Group 18 Nov, 2024

Free Talk

Why co-creation has become essential for brands targeting Gen Z

Ahmed Abd El-Moneim, Eyedias 18 Nov, 2024

Free Talk

Trust Matters: Strengthening Client-Agency Bonds for Long-Term Success

Natalie Cooke Tombs, M&C Saatchi Group 4 Nov, 2024

Free Talk

From Crisis to Connection: Marketing Tips for Troubled Times

Lynn Fakhry, brandon 31 Oct, 2024

Industry Talk

A Glitch in Modern Communication

Roger Halaby, Hanging Gardens 23 Oct, 2024

Free Talk

Sugar, Spice and Everything Nice

Houssam El Boutary, Publicis 7 Oct, 2024

Industry Talk

A sense of purpose

Iain Akerman 3 Oct, 2024

Free Talk

Time for brands to re-adjust their loyalty programmes says tms' John Viccars

John Viccars, tms 2 Oct, 2024

Free Talk

The Art of Reinvention

Alex Andrakis, Andrakis Consultancy 16 Sep, 2024

Free Talk

Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic)

Abdollah J. Zeynabi, TBWA\RAAD 9 Sep, 2024