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Bigsea and Marushika Speak the Language of Patterns, Turning Fashion Into a State of Mind Image

Creativity

Bigsea and Marushika Speak the Language of Patterns, Turning Fashion Into a State of Mind

Marushika, the fashion brand known for fusing Indian folk art with modern Western silhouettes, has unveiled its latest campaign, “Spoken...

ArabAd’s staff 3 Nov, 2025

Athar Festival 2025: Saudi Creativity Comes of Age Image

Creativity

Athar Festival 2025: Saudi Creativity Comes of Age

Ghada Azzi 26 Oct, 2025

Touch Content Creation Takes Home Athar’s Best Sustainability Campaign Image

News

Touch Content Creation Takes Home Athar’s Best Sustainability Campaign

Gaya Salam 25 Oct, 2025

Edelman’s Marie Claire Maalouf to Lead The One Show 2026 Fusion Pencil Jury Image

News

Edelman’s Marie Claire Maalouf to Lead The One Show 2026 Fusion Pencil Jury

Ghada Azzi 24 Oct, 2025

IKEA Puts Phones (and Humans) to Bed in new campaign by Memac Ogilvy Image

Creativity

IKEA Puts Phones (and Humans) to Bed in new campaign by Memac Ogilvy

Gaya Salam 21 Oct, 2025

Starbucks Honors the Originals Among Us in New Regional Campaign by IMPACT BBDO Image

Creativity

Starbucks Honors the Originals Among Us in New Regional Campaign by IMPACT BBDO

Gaya Salam 12 Oct, 2025

The One Club Launches ‘The One Show Indies’ to Spotlight Independent Creativity Image

News

The One Club Launches ‘The One Show Indies’ to Spotlight Independent Creativity

Gaya Salam 14 Oct, 2025

Athar Festival Returns to Riyadh—Bigger, Bolder, and Brimming with Ideas Image

News

Athar Festival Returns to Riyadh—Bigger, Bolder, and Brimming with Ideas

Ghada Azzi 14 Oct, 2025

ANDY Awards Tap FP7McCann’s Federico Fanti to Oversee SWANA Region Image

News

ANDY Awards Tap FP7McCann’s Federico Fanti to Oversee SWANA Region

Ghada Azzi 7 Oct, 2025

Time to Break Up With Your Phone? Samsung Thinks So Image

Creativity

Time to Break Up With Your Phone? Samsung Thinks So

Ghada Azzi 5 Oct, 2025

PUMA Brings Back Its Icons to the Middle East Image

Advertising

PUMA Brings Back Its Icons to the Middle East

Gaya Salam 30 Sep, 2025

Saudi‘s BigTime and Impact BBDO Dubai Dominate Regional Wins at Cresta Image

Awards

Saudi‘s BigTime and Impact BBDO Dubai Dominate Regional Wins at Cresta

Ghada Azzi 25 Sep, 2025

Seven Middle East Creatives Make the Cut at Next Creative Leaders 2025 Image

Awards

Seven Middle East Creatives Make the Cut at Next Creative Leaders 2025

ArabAd’s staff 22 Sep, 2025

NYF Health Awards 2025: Regional Leaders Join Global Pharma Stage Image

Awards

NYF Health Awards 2025: Regional Leaders Join Global Pharma Stage

Gaya Salam 19 Sep, 2025

Athar Awards 2025: 274 Finalists, 35+ Categories, Saudi Creativity on Full Display Image

News

Athar Awards 2025: 274 Finalists, 35+ Categories, Saudi Creativity on Full Display

Ghada Azzi 19 Sep, 2025

Ads of the Week

Heinz Finds Its Logo Hiding in Every Fry Box

Ghada Azzi 17 Sep, 2025