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Time to Break Up With Your Phone? Samsung Thinks So Image

Campaigns

Time to Break Up With Your Phone? Samsung Thinks So

The smartphone market is crowded. Every year, brands promise devices that are “faster, smarter, sleeker.” But for many users, each...

Ghada Azzi 5 Oct, 2025

PUMA Brings Back Its Icons to the Middle East Image

Advertising

PUMA Brings Back Its Icons to the Middle East

Gaya Salam 30 Sep, 2025

Saudi‘s BigTime and Impact BBDO Dubai Dominate Regional Wins at Cresta Image

Awards

Saudi‘s BigTime and Impact BBDO Dubai Dominate Regional Wins at Cresta

Ghada Azzi 25 Sep, 2025

Seven Middle East Creatives Make the Cut at Next Creative Leaders 2025 Image

Awards

Seven Middle East Creatives Make the Cut at Next Creative Leaders 2025

ArabAd’s staff 22 Sep, 2025

NYF Health Awards 2025: Regional Leaders Join Global Pharma Stage Image

Awards

NYF Health Awards 2025: Regional Leaders Join Global Pharma Stage

Gaya Salam 19 Sep, 2025

Athar Awards 2025: 274 Finalists, 35+ Categories, Saudi Creativity on Full Display Image

News

Athar Awards 2025: 274 Finalists, 35+ Categories, Saudi Creativity on Full Display

Ghada Azzi 19 Sep, 2025

Ads of the Week

Heinz Finds Its Logo Hiding in Every Fry Box

Ghada Azzi 17 Sep, 2025

Awards

BigTime Creative Shop Tops Cresta Awards Shortlist in Middle East First

Ghada Azzi 16 Sep, 2025

Dodge & Publicis Middle East Put “Cool Dads” in the Driver’s Seat Image

Ads of the Week

Dodge & Publicis Middle East Put “Cool Dads” in the Driver’s Seat

Ghada Azzi 10 Sep, 2025

Athar Festival 2025 Returns with Expanded Line-Up, New Hubs and Global Names Image

Awards

Athar Festival 2025 Returns with Expanded Line-Up, New Hubs and Global Names

Ghada Azzi 9 Sep, 2025

Binance Launches ‘Humans of Binance’ to Humanize Crypto Through Real Stories Image

Campaigns

Binance Launches ‘Humans of Binance’ to Humanize Crypto Through Real Stories

Ghada Azzi 3 Sep, 2025

IXSIR Uncorks a Limited-Edition Bottle Design Challenge Image

Art & Design

IXSIR Uncorks a Limited-Edition Bottle Design Challenge

Gaya Salam 1 Sep, 2025

Impact BBDO’s PromptZero Tackles AI’s Energy Waste Image

Campaigns

Impact BBDO’s PromptZero Tackles AI’s Energy Waste

Ghada Azzi 27 Aug, 2025

McDonald’s Bahrain‘s Playful Promotion Ties Dip Prices to The Nasdaq Index Image

Advertising

McDonald’s Bahrain‘s Playful Promotion Ties Dip Prices to The Nasdaq Index

Gaya Salam 6 Aug, 2025

Claire Bridges Appointed Jury President of the 2025 Epica Awards as Entries Open Image

News In Brief

Claire Bridges Appointed Jury President of the 2025 Epica Awards as Entries Open

Gaya Salam 1 Jul, 2025

The One Club Opens Global Nominations for 2026 Creative Hall of Fame Image

News

The One Club Opens Global Nominations for 2026 Creative Hall of Fame

ArabAd's staff 1 Jul, 2025